I’m a Product Designer with eight years of experience, four of them focused on crafting digital experiences. I believe design bridges people and technology, and my role is to make that connection simple, functional, and meaningful.
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Designing with strategy, usability, and real impact in mind.
From chaos to consistency: building a Design System from scratch standardized the ecosystem of a complex product, aligning teams and speeding up deliveries.
![[interface] image of a product interface filling the entire background (for an ai saas company)](https://cdn.prod.website-files.com/68ee8a9eda53f396ff5991e6/68f681ce2e8d00744590ce91_MacBook%20%2301.png)
From churn to upgrade: diagnosing and redesigning a feature that reversed negative reviews and drove sales through a more strategic financial planning experience.
![[interface] graphic design of app flow diagram for a consumer apps](https://cdn.prod.website-files.com/68ee8a9eda53f396ff5991e6/68f2b78cafc35368f963e546_unnamed%20(3).jpg)
A winter activation that strengthened the brand and increased seasonal sales through a gamified ecosystem merging physical and digital experiences.
“Watching Ana grow has been one of the most rewarding parts of my career as a manager. Seeing how much she’s evolved, challenged herself, and grown professionally is truly an honor.
Ana is a designer with a sharp sense of purpose — she deeply understands users’ pain points and turns them into real, high-impact solutions. Her determination to make things happen is remarkable. She’s extremely proactive, curious, and always willing to go above and beyond.
I truly admire Ana — both for her skills and her lightness in collaboration. Any team lucky enough to have her won’t just gain a talented professional, but an incredible person.”
![[headshot] image of customer (for a construction company)](https://cdn.prod.website-files.com/68ee8a9eda53f396ff5991e6/68f803bedc95f221b5e56e7d_1746707374991.jpeg)